Finding Your Fire
Clarity · Identity · Strength
For entrepreneurs drowning in strategies and still feeling stuck, clarity starts within. Discover your strengths, trust your natural talents, and build from what already works. That's how you find your fire and keep moving forward with confidence.
THE 1:1 COACHING PROGRAM
What changes for you
With every phase, you get to know yourself better and make decisions that truly fit you. Your business no longer grows out of rigid templates, but out of your authentic self.
You stop downplaying what comes naturally to you and start building your entire offer around it.
You finally see your strengths clearly.
Your positioning and messaging grow from your core—so you attract people who genuinely fit you.
Your business feels right for you.
Decisions become easier.
You decide based on what makes sense to you instead of being driven by other people’s stress.
You ride emotional waves more calmly.
Rejection and slow phases hit you less hard because you have a solid inner anchor you can return to at any time.
No more constant second-guessing.
You know and trust your strengths so deeply that you follow through on your chosen strategy with new calm and conviction.
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Phase 1—Identity Work
WEEKS 1–3
Result: You see clearly who you really are as an entrepreneur and which of your talents
and values make you authentic.
A 9-week 1:1 coaching program in three clear phases.
We move from “What have I learned?” to “Who am I as a founder?”.
You gain clarity about who you really are as an entrepreneur, which talents make you unique, and how to use them deliberately in your business. This is how a business grows out of your strengths and gives you energy instead of draining you.
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Phase 2—Positioning
WEEKS 4–6
Result: You develop a positioning that grows from your strengths and finally feels like you. Your business begins to reflect your personality and your natural talents.
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Turn identified strengths into a differentiated positioning
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Identify a fitting niche based on your natural gifts
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Define a brand personality that genuinely feels like you
How It Works
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Phase 2—Positioning
WEEKS 4–6
Result: You develop a positioning that grows from your strengths and finally feels like you. Your business begins to reflect your personality and your natural talents.
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Phase 1—Identity Work
WEEKS 1–3
Result: You see clearly who you really are as an entrepreneur and which of your talents
and values make you authentic.
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Identify your core strengths
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Spot talents you’ve underestimated or overlooked so far
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Clarify your values and inner motivation
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Understand how you react under pressure so you don’t get lost in strategies that don’t fit you
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Identify your core strengths
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Spot talents you’ve underestimated or overlooked so far
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Clarify your values and inner motivation
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Understand how you react under pressure so you don’t get lost in strategies that don’t fit you
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Turn identified strengths into a differentiated positioning
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Identify a fitting niche based on your natural gifts
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Define a brand personality that genuinely feels like you
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Phase 3—Emotional Stability
WEEKS 7–9
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Work through inner blocks
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Learn to handle rejection without collapsing
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Build self-confidence from self-knowledge
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Return to your strengths as an inner anchor
Result: You develop inner stability and self-confidence rooted in self-knowledge.
You make decisions from clarity — and your everyday business life finally feels like your own.
About Cristina Palmer
I SEE IN YOU WHAT YOU CAN'T SEE YOURSELF
I'm not a typical business coach. I don't support you with funnels or launch strategies.
My value: I see in you what you don’t yet recognize. Your authentic strengths. The talents you minimize because they feel easy to you.
My background: M.A. in Work and Organizational Psychology. Over 25 years of HR experience in talent assessment. dvct coaching certification. LIFO® and other psychological assessment tools.
I’ve been “different” all my life. Three countries (Mexico, USA, Germany). Three languages. Always the one who doesn’t quite fit in. That’s why I offer this coaching program in English, German, and Spanish.
I know what it's like not to see your own strengths. To compare yourself. To lose yourself. And I know how you can find your way back. To yourself. To your strengths. To your core.
Finding Your Fire is the essence of this experience—a program that places your strengths and your identity as an entrepreneur at the centre, before you think about strategy.
The Difference
Other Business Coaches
"Choose a profitable niche"
Generic frameworks
"Do what works"
Marketing as a mask
Building from the outside in
Pre-recorded course with templates
My Approach
"Where do YOU naturally shine?"
Your individual strengths
"Find what works for YOU"
Authenticity as strategy
Building from the inside out
1:1 to identify YOUR unique strengths
You're In The Right Place If...
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You’re already self-employed, but none of the usual “positioning formulas” really feel like you.
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You have many ideas, but you’re not sure which ones you truly care about and are best equipped for.
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You’re quietly worried that AI could replace you and you’re looking for a unique value that cannot be copied.
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You’re ready to build your business from the inside out instead of squeezing yourself into someone else’s concept.
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You’ve evaluated countless strategies, but you’re not implementing them because they just don’t feel right.
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You keep asking yourself “What actually makes me unique?” and never find a clear answer.
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You don’t need yet another external strategy, but inner clarity about your real strengths.
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You wish you had someone who helps you see what is already in you that you can’t yet see yourself.
“I’ve known Cristina for almost two decades. First as an HR professional, and later as a coach-in-training, I’ve experienced her as empathetic, organized, and deeply committed to people. As her trainer and mentor since 2023, I see a coach with a genuine desire to help her clients—and a person who shows up honestly, sincerely, and fully for their growth.”
Armin Kaupp
Hear from Those Who’ve Transformed Their Lives Already
"With Cristina, you have an empathetic, patient, and competent coach at your side. I admire her composure, even in hectic situations. You don’t just gain tools for one moment—you learn things you can use in everyday life. I recommend working with her wholeheartedly."
Carine Bronniman
“Working with Cristina is always insightful and grounding. With her calm manner, she radiates competence and a natural ease, combined with just the right amount of emotion. She asks the questions that matter and helps people grow—always with the intention to challenge and support at the same time.”
Thomas Schauble
"I have known Cristina for many years and experience her as an empathetic and reflective person. In our conversation about the LIFO questionnaire, she was able to give me valuable feedback about myself in a relaxed atmosphere, which I am sure will benefit me both professionally and personally."
Alexandra K.
If you’re tired of forcing yourself into other people’s strategies, it’s time for a business that fits your nature.
INVEST IN YOURSELF
Finding Your Fire is a 9-week 1:1 coaching program that helps you see your strengths clearly, solidify your identity as a founder, and make pivotal decisions for your business. If you recognize yourself on this page, this is your invitation to take the first step now.
Build your business from the inside out—by finally seeing and using your own strengths clearly.
THE MISSING PIECE BEHIND YOUR PLANS
Stop copying other people’s blueprints. Discover your authentic strengths, clarify your identity as a founder, and make pivotal decisions that truly move your business forward.